Autodesk ceo workshop




















You grew up in New York City, the son of a chemist father and schoolteacher mother. Were you a tinkerer as a kid? The most tinkering I did then was screwing in a light bulb. To this day, I have no idea why he gave me that book, but he somehow decided that I would like it.

I started looking at it and building stuff. Yeah, and I got hooked by designing, engineering, making. Sculpture was the total contrast to it, something very physical. It's not a recent discovery. Set against the wall of Bass' woodworking shop is a foot piece of bubinga, a distinctive type of wood with curly rose-colored grain and dark bark. For instance, he carved his bed frame out of a piece of maple burl he had for 25 years. Wood you accumulate over the years," he says.

While Bass has always made things with his hands, he hasn't always seen Autodesk as playing a role in the Maker Movement, which began to gather steam in with the first Maker Faire in California.

I think he defined it as localized production," Dougherty recalls. Technology humanizer. That changed in While Autodesk always had amateur users, it really began to focus on the consumer market that year.

The company has since grown its consumer user base to One reason for that consumer growth is that Autodesk now gives away much of its software for free. Students, teachers and schools pay nothing for the company's professional products, while many small businesses get hefty discounts. Professionals, on the other hand, typically pay thousands for the software. It's moving from just professionals to amateurs," Dougherty says.

Making design software more accessible has been the company's strategy since its start in , when it offered a cheaper and relatively easier way to create 2D designs on personal computers versus requiring dedicated and costly workstations. Autodesk also was among the first to realize the benefit -- to itself and to its customers -- of allowing hundreds of other software companies to create products that hook into its programs. Now, by giving away free software to schools, Autodesk is creating a new pool of users who may one day buy its software.

But the Maker movement has a very important role to play in both the democratization issue and the opportunity to go to other businesses. By far, the company's biggest markets are construction, architecture and engineering, and its most popular software is AutoCAD, which lets designers and engineers draft 2D and 3D drawings. But Autodesk also extends into other markets and offers software for things like 3D modeling, personal creativity, simulations, photo editing and animation.

Jang Seung-jo. James Aspey. Joel Neoh Eu-Jin. Matt the Knife. Cory Schneider. Nicky Verstappen. Bryan Llenas. Sonia Fergina Citra. Bass himself is an dedicated maker, who spends hours each week in his wood and metal workshops. Rather than looking like a buttoned-up executive, he's more likely to be found in Carhartt work pants and with a saw in hand. We visited the massive Berkeley workspace, where Bass showed off tool after tool -- chisels, CNC routers, sanders and saws.

Bass set up this and his metalworking shop down the street to serve as a hobby spaces, but they also act testing grounds for Autodesk. Autodesk is most widely known for its flagship product AutoCAD, the design software standard used by engineers to conceive everything from airplanes and cars to buildings and hovercrafts.

Bass recovered this worn set of decades-old Stanley chisels on eBay, which he then refinished and now uses regularly. Scattered around Bass' shop are dozens of prototypes and projects, like chairs built from a single piece of wood, a series of baseball bats and several types of tables.

He says he held on to a piece of maple burl he had for 25 years before finally carving a bed frame from it. It was originally used in the special effects studio that built models for the original Star Wars films. Bass shows off one of his in-the-works projects that fuses both his wood and metal working passions, a 2,pound industrial table and bench set.

Bass shares his metal shop in Berkeley, Calif. Here Tiedeken shows off his Gravity Bike, which has reached downhill speeds of more than 50 miles per hour.



0コメント

  • 1000 / 1000